Sakarya Ticaret ve Sanayi Odas\u0131 ile Do\u011fu Marmara Avrupa Birli\u011fi \u0130\u015f Geli\u015ftirme Merkezi (AB\u0130GEM) i\u015fbirli\u011finde “Dijitalle\u015fen D\u00fcnyada De\u011fi\u015fen \u0130leti\u015fim Y\u00f6ntemleri\u201d konulu online e\u011fitim ger\u00e7ekle\u015ftirildi. <\/p>\n\n\n\n
SATSO\u2019nun resmi e\u011fitim ve seminer platformu SATSO Akademi \u00fczerinden, E\u011fitmen Reha Tart\u0131c\u0131\u2019n\u0131n sunumuyla, pandemi s\u0131ras\u0131nda ya\u015famaya ba\u015flanan ve yeni normalde de\u011fi\u015fimini s\u00fcrd\u00fcren dijitalle\u015fmenin ileti\u015fim ve kullan\u0131lan ileti\u015fim kanallar\u0131 \u00fczerindeki etkisinin de\u011ferlendirilmesinin ama\u00e7land\u0131\u011f\u0131 e\u011fitimde bir\u00e7ok ayr\u0131nt\u0131l\u0131 bilgi payla\u015f\u0131ld\u0131 ve merak edilenler cevapland\u0131. <\/p>\n\n\n\n
Genel i\u00e7eri\u011finde pandemi \u00f6ncesi ve sonras\u0131nda dijital d\u00fcnyaya genel bak\u0131\u015f, dijitalle\u015fmenin ileti\u015fim ve kulland\u0131\u011f\u0131m\u0131z mecralar \u00fczerindeki etkileri ve yaratt\u0131\u011f\u0131 de\u011fi\u015fim, dijital PR nedir?, dijitalle\u015fen d\u00fcnyada itibar y\u00f6netimi, dijital strateji olu\u015fturma ve de\u011fi\u015fim ve d\u00f6n\u00fc\u015f\u00fcm\u00fc ileti\u015fime entegre edecek ipu\u00e7lar\u0131 gibi bir\u00e7ok konuyu bar\u0131nd\u0131ran e\u011fitimde fikir al\u0131\u015fveri\u015fi yap\u0131ld\u0131.<\/p>\n\n\n\n
\u0130nternet Kesilirse Bir\u00e7ok \u015eey Durur<\/strong><\/p>\n\n\n\n E\u011fitmen Tart\u0131c\u0131, art\u0131k dijitalle\u015fmenin hayat\u0131n her safhas\u0131nda oldu\u011funu ve internetin, ak\u0131ll\u0131 cihazlar\u0131n hayat\u0131n gereklili\u011fi oldu\u011funu belirterek genel olarak \u015funlar\u0131 dile getirdi: \u201c\u0130nternet kesilirse \u015fu an bir\u00e7ok \u00fcretim durur, sekt\u00f6rler i\u015fleyemez hale gelir, al\u0131\u015fveri\u015f yap\u0131lamaz. \u0130nsano\u011flu bir ekosistemin par\u00e7as\u0131 oldu\u011fu zaman ileti\u015fimi \u00e7ok daha ahenkli y\u00f6netir.<\/p>\n\n\n\n Kurallar\u0131 Koyan Olmal\u0131s\u0131n\u0131z<\/strong> <\/p>\n\n\n\n SATSO \u00dcyesi kat\u0131l\u0131mc\u0131lara dijitalle\u015fme s\u00fcrecinin faaliyetlerine olumlu yans\u0131mas\u0131 ad\u0131na tavsiyelerde bulunan Tart\u0131c\u0131; \u201cT\u00fcketicinin isteklerini ve arzular\u0131n\u0131 hissederek analiz ederek ona g\u00f6re yat\u0131r\u0131m yapabiliriz. Oyunun kural\u0131 kural koyan olmakt\u0131r. Bug\u00fcn amazon kural koyucu oldu ve b\u00fcy\u00fcd\u00fc. B\u00fcnyenizde ge\u00e7mi\u015f, bug\u00fcn ve gelecekten sorumlu personeller olmal\u0131d\u0131r. Biri analiz yapar, biri g\u00fcn\u00fc kurtar\u0131r, biri de strateji olu\u015fturur ve s\u00fcrd\u00fcr\u00fclebilirlik sa\u011flar. M\u00fc\u015fterilerin talepleri vard\u0131r ve bunlar sizlerin d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden farkl\u0131d\u0131r. M\u00fc\u015fteri gelir kayna\u011f\u0131d\u0131r ve teknoloji m\u00fc\u015fterilerin al\u0131\u015fveri\u015f deneyimi art\u0131rmada bir arac\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":" Sakarya Ticaret ve Sanayi Odas\u0131 ile Do\u011fu Marmara Avrupa Birli\u011fi \u0130\u015f Geli\u015ftirme Merkezi (AB\u0130GEM) i\u015fbirli\u011finde “Dijitalle\u015fen D\u00fcnyada De\u011fi\u015fen \u0130leti\u015fim Y\u00f6ntemleri\u201d konulu online e\u011fitim ger\u00e7ekle\u015ftirildi. SATSO\u2019nun resmi e\u011fitim ve seminer platformu SATSO Akademi \u00fczerinden, E\u011fitmen Reha Tart\u0131c\u0131\u2019n\u0131n sunumuyla, pandemi s\u0131ras\u0131nda ya\u015famaya ba\u015flanan ve yeni normalde de\u011fi\u015fimini s\u00fcrd\u00fcren dijitalle\u015fmenin ileti\u015fim ve kullan\u0131lan ileti\u015fim kanallar\u0131 \u00fczerindeki etkisinin de\u011ferlendirilmesinin […]<\/p>\n","protected":false},"author":1,"featured_media":3166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6],"tags":[78,651,700,2079,2152],"class_list":["post-3165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guncel","category-gundem","tag-abigem","tag-dijitallesen-dunya","tag-dogu-marmara-avrupa-birligi","tag-sakarya-ticaret-ve-sanayi-odasi","tag-satso"],"_links":{"self":[{"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/posts\/3165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/comments?post=3165"}],"version-history":[{"count":1,"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/posts\/3165\/revisions"}],"predecessor-version":[{"id":3167,"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/posts\/3165\/revisions\/3167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/media\/3166"}],"wp:attachment":[{"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/media?parent=3165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/categories?post=3165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/tags?post=3165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}