E-ticaret sekt\u00f6r\u00fcn\u00fcn hacmi 2022\u2019de, bir \u00f6nceki y\u0131la k\u0131yasla yakla\u015f\u0131k y\u00fczde 100 b\u00fcy\u00fcyerek 700 milyar TL\u2019ye ula\u015ft\u0131. Yeni y\u0131la emin ad\u0131mlarla giren sekt\u00f6r, bir\u00e7ok giri\u015fimci i\u00e7in say\u0131s\u0131z f\u0131rsat bar\u0131nd\u0131r\u0131yor. TOBB E-ticaret Meclis \u00dcyesi, Ticimax E-ticaret Sistemleri Kurucu CEO\u2019su Cenk \u00c7i\u011fdemli, 2022\u2019de e-ticaret sekt\u00f6r\u00fcne ad\u0131m atmay\u0131 planlayan giri\u015fimciler i\u00e7in 8 maddelik bir yol haritas\u0131 haz\u0131rlad\u0131.<\/p>\n\n\n\n
-B\u0130LD\u0130\u011e\u0130N\u0130Z \u0130\u015e\u0130 YAPIN<\/strong><\/p>\n\n\n\n E-ticaret sekt\u00f6r\u00fcne yeni at\u0131lacak olanlar \u2018ne \u00e7ok satar\u2019 mant\u0131\u011f\u0131yla ara\u015ft\u0131rma yaparak hi\u00e7 anlamad\u0131\u011f\u0131 i\u015flere girebiliyor. Bu s\u00fcrd\u00fcr\u00fclebilir bir i\u015f modeli olmamakla birlikte kazan\u00e7tan \u00e7ok kay\u0131plar da getirebilir. Ayr\u0131ca her kriz d\u00f6neminin yeni f\u0131rsatlar bar\u0131nd\u0131rd\u0131\u011f\u0131 da unutulmamal\u0131. Globalde ya\u015fanan resesyon bir\u00e7ok sekt\u00f6r\u00fc olumsuz etkiliyor fakat bu t\u00fcr ortamlar giri\u015fimciler i\u00e7in bulunmaz ortamlard\u0131r. Giri\u015fimcilerin piyasalarda ya\u015fanan zorluklar\u0131 ve nelere ihtiya\u00e7 oldu\u011funu ara\u015ft\u0131rmalar\u0131n\u0131 tavsiye ederim. Bu bak\u0131\u015f a\u00e7\u0131s\u0131ndan farkl\u0131 i\u015f ve i\u015f modelleri \u00e7\u0131kabilir.<\/p>\n\n\n\n -S\u00dcREKL\u0130 B\u0130LD\u0130R\u0130M G\u00d6NDERMEY\u0130N<\/strong><\/p>\n\n\n\n Bir e-ticaret sitesinin yapabilece\u011fi en hatal\u0131 davran\u0131\u015flardan biri, cep telefonu numaralar\u0131na devaml\u0131 mesaj atmak olacakt\u0131r. Potansiyel m\u00fc\u015fterinin al\u0131\u015fveri\u015f yapaca\u011f\u0131 varsa da sizden rahats\u0131z oldu\u011fu i\u00e7in asla al\u0131\u015fveri\u015f yapmayacakt\u0131r. Bir site kendi kay\u0131tl\u0131 m\u00fc\u015fterisine bile ayda birka\u00e7 seferden faza mesaj veya e-posta atmamal\u0131d\u0131r. Hatta m\u00fc\u015fteri sitenin mobil uygulamas\u0131n\u0131 telefonuna indirmi\u015f olsa bile, haftada bir iki defadan fazla bildirim g\u00f6ndermek itici olacak ve m\u00fc\u015fteriyi sizden so\u011futacakt\u0131r.<\/p>\n\n\n\n -KAOT\u0130K ARAY\u00dcZ KULLANMAYIN<\/strong><\/p>\n\n\n\n E-ticaret sitesi kaotik bir temaya sahipse, hey yerden pop-up\u2019lar, renkli kutular \u00e7\u0131k\u0131p duruyorsa, kullan\u0131c\u0131 hi\u00e7bir \u015fey sat\u0131n almadan siteden \u00e7\u0131kacakt\u0131r. Ayn\u0131 \u015fekilde sitenin \u00e7ok yava\u015f olmas\u0131, \u00f6deme ad\u0131m\u0131 dahil her kategoride uzun s\u00fcre beklemek zorunda kalmas\u0131 da kullan\u0131c\u0131y\u0131 bezdirir. Siteye mobilden giri\u015f yapan kullan\u0131c\u0131ya masa\u00fcst\u00fc site g\u00f6sterilmesi de siteden derhal \u00e7\u0131kma sebebidir. Bu t\u00fcr siteler Google\u2019da bile art\u0131k g\u00f6r\u00fcn\u00fcr olamamalar\u0131na ra\u011fmen maalesef hala var.<\/p>\n\n\n\n -GEREKS\u0130Z B\u0130LG\u0130 TALEB\u0130NDE BULUNMAYIN<\/strong><\/p>\n\n\n\n Al\u0131\u015fveri\u015f ad\u0131mlar\u0131nda formu ne kadar uzat\u0131r ve gereksiz bilgi isterseniz m\u00fc\u015fteriyi o kadar \u00e7ok bezdirirsiniz. Bir e-posta adresi, cep telefonu, \u015fifre ve adres bilgisi yeterlidir. TC kimlik numaras\u0131, kullan\u0131c\u0131n\u0131n sizi nereden duydu\u011fu gibi gereksiz bilgiler potansiyel m\u00fc\u015fteriyi daha kaydolmadan ka\u00e7\u0131rma sebebidir. K\u0131saca \u00fcye olma ve \u00f6deme ad\u0131mlar\u0131 uzat\u0131lmamal\u0131d\u0131r. Baz\u0131 eski sitelerde, kullan\u0131c\u0131 siteye \u00fcye olmas\u0131na ra\u011fmen her seferinde adres ve kredi kart\u0131 bilgilerini yeniden girmek zorunda kal\u0131yor. Bu t\u00fcr sitelerde kaydet \u00f6zelli\u011fi bulunmuyor. Bu da al\u0131\u015fveri\u015flerde pratiklik arayan e-ticaret m\u00fc\u015fterisi i\u00e7in bezdirici bir durum.<\/p>\n\n\n\n -K\u00d6T\u00dc KARGOYA D\u0130KKAT<\/strong><\/p>\n\n\n\n Kargo \u00fccretleri ne kadar y\u00fcksek ve kargo hizmeti ne kadar kalitesizse m\u00fc\u015fterinin sitenizden ikinci kez al\u0131\u015fveri\u015f yapma olas\u0131l\u0131\u011f\u0131 o kadar d\u00fc\u015fer. \u00dcr\u00fcn\u00fc ge\u00e7 \u00e7\u0131kmak en b\u00fcy\u00fck hatad\u0131r. S\u00f6z verilen g\u00fcne kadar g\u00f6nderim yap\u0131lmal\u0131d\u0131r. Online al\u0131\u015fveri\u015f yapan m\u00fc\u015fteriler, yapt\u0131klar\u0131 al\u0131\u015fveri\u015fin kendilerine tam olarak ka\u00e7a mal olaca\u011f\u0131n\u0131 da bilmek ister. Al\u0131\u015fveri\u015f tamamlanmadan \u00f6nce, sepet bedeline ilave olarak g\u00f6nderinin kargo bedelinin de eklenmesi, belirsizli\u011fin giderilmesi ad\u0131na \u00f6nemlidir.<\/p>\n\n\n\n -FOTO\u011eRAFLARA \u00d6ZEN G\u00d6STER\u0130N<\/strong><\/p>\n\n\n\n \u00dcr\u00fcn foto\u011fraf\u0131n\u0131n \u00e7ok k\u00fc\u00e7\u00fck olmas\u0131, \u00fczerinde oynanarak ger\u00e7ek \u00fcr\u00fcnle alakas\u0131z hale getirilmi\u015f olmas\u0131, sat\u0131lan \u00fcr\u00fcn yerine daha kaliteli bir benzerinin foto\u011fraf\u0131n\u0131n konulmas\u0131 sahtekarl\u0131kt\u0131r ve kullan\u0131c\u0131lar\u0131 sitenizden so\u011futur. \u00dcr\u00fcn g\u00f6rselleri m\u00fc\u015fterinin \u00fcr\u00fcn\u00fc kafas\u0131nda canland\u0131rabilece\u011fi kadar net olmal\u0131d\u0131r. Birka\u00e7 farkl\u0131 a\u00e7\u0131dan foto\u011fraf \u00e7ekilmelidir.<\/p>\n\n\n\n -\u00d6ZENS\u0130Z \u00dcR\u00dcN A\u00c7IKLAMASI<\/strong><\/p>\n\n\n\n \u00dcr\u00fcn a\u00e7\u0131klamalar\u0131 detayl\u0131 olmal\u0131 ancak en \u00f6nemli bilgiler ilk \u00fc\u00e7 c\u00fcmlede aktar\u0131lm\u0131\u015f olmal\u0131d\u0131r. \u00c7\u00fcnk\u00fc \u00e7o\u011fu insan uzun a\u00e7\u0131klamalar\u0131 okumak istemez. Ancak okumak isteyen detayc\u0131lar i\u00e7in de \u00f6zenli bir a\u00e7\u0131klama yaz\u0131s\u0131 haz\u0131rlanmal\u0131. E\u011fer haz\u0131rlanmazsa, merakl\u0131 ve ara\u015ft\u0131rmay\u0131 seven m\u00fc\u015fteriye eziyet etmi\u015f ve onu ka\u00e7\u0131rm\u0131\u015f olursunuz.<\/p>\n\n\n\n -BEL\u0130RS\u0130Z \u0130ADE POL\u0130T\u0130KASI<\/strong> <\/p>\n\n\n\n \u0130nternetten al\u0131\u015fveri\u015fin en \u00f6nemli kural\u0131, sitelerin bir iade politikas\u0131 olmas\u0131d\u0131r. Kullan\u0131c\u0131, hangi \u015fartlarda \u00fcr\u00fcn\u00fc iade etme hakk\u0131 oldu\u011funa dair mutlaka bilgilendirilmelidir.<\/p>\n","protected":false},"excerpt":{"rendered":" E-ticaret sekt\u00f6r\u00fcn\u00fcn hacmi 2022\u2019de, bir \u00f6nceki y\u0131la k\u0131yasla yakla\u015f\u0131k y\u00fczde 100 b\u00fcy\u00fcyerek 700 milyar TL\u2019ye ula\u015ft\u0131. Yeni y\u0131la emin ad\u0131mlarla giren sekt\u00f6r, bir\u00e7ok giri\u015fimci i\u00e7in say\u0131s\u0131z f\u0131rsat bar\u0131nd\u0131r\u0131yor. TOBB E-ticaret Meclis \u00dcyesi, Ticimax E-ticaret Sistemleri Kurucu CEO\u2019su Cenk \u00c7i\u011fdemli, 2022\u2019de e-ticaret sekt\u00f6r\u00fcne ad\u0131m atmay\u0131 planlayan giri\u015fimciler i\u00e7in 8 maddelik bir yol haritas\u0131 haz\u0131rlad\u0131. -B\u0130LD\u0130\u011e\u0130N\u0130Z \u0130\u015e\u0130 […]<\/p>\n","protected":false},"author":1,"featured_media":4771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[535,785,2457,2470],"class_list":["post-4770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-cenk-cigdemli","tag-e-ticaret","tag-ticimax-e-ticaret","tag-tobb"],"_links":{"self":[{"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/posts\/4770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/comments?post=4770"}],"version-history":[{"count":1,"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/posts\/4770\/revisions"}],"predecessor-version":[{"id":4772,"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/posts\/4770\/revisions\/4772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/media\/4771"}],"wp:attachment":[{"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/media?parent=4770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/categories?post=4770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haber.kocaalibilisim.com\/index.php\/wp-json\/wp\/v2\/tags?post=4770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}